In an increasingly urbanised and digitised world, giving back to nature the place it deserves in our society is no doubt one of the greatest challenges of these times.
In line with its values and the approach initiated by my grandfather, Groupe Rocher has decided to adopt the status of a French “mission-driven company”.
We have now entered the era of “mission-driven” brands. The management of companies must be based on threefold accounting: financial, societal and environmental. They must be seen as useful in the eyes of the public at large.
We, of course, encourage this movement.
Chief Executive Officer, Groupe Roche