Promoting and providing nature experiences

Experiencing nature, the core of our mission

Groupe Rocher's mission is built around three statutory objectives, the first of which commits the Group to promoting and sharing nature experiences with its stakeholders, through a range of activities designed to raise awareness of nature's challenges and provide opportunities to experience the bonds with nature. To find out more, read our Mission Statement 2023.

Groupe Rocher gives all its teams around the world the means to live out their social and environmental commitments on a daily basis thanks to its internal mobilization program. In 2023, 84% of employees at our sites* had access to a nature experience and/or an environmental awareness activity, i.e. 6,974 employees at 43 sites.

*(excluding store personnel)

We consider three main categories of activities that meet this commitment:

NATURE EXPERIENCES

We offer our teams outdoor experiences that enable them to take direct action for nature:

  • Planting and permaculture days: all over the world, from France to the United States, via Israel and Japan, our teams come together to plant and restore green spaces.
  • Planting with the Yves Rocher Foundation: with its PlantForLife program launched over 30 years ago, the Foundation organizes planting days alongside our employees, nurturing their commitment and desire to take concrete action for the environment. Find out more: #PLANTFORLIFE | Groupe Rocher
  • Biodiversity actions: construction of bird nesting boxes and insect hotels, beekeeping training courses, or forest walks for an authentic reconnection with nature.
  • Waste collection: clean-up operations are regularly organized by the brands.

 

 

ENVIRONMENTAL AWARENESS ACTIVITIES

We believe that raising awareness is essential to creating a lasting impact. That's why we offer educational and inspiring initiatives for our employees:

  • Workshops and conferences: meetings are organized with experts to address crucial issues such as biodiversity, carbon or the protection of the Amazon rainforest.
  • Educational frescoes: interactive workshops, such as the Climate Fresco, the Biodiversity Fresco or the Responsible Digitization Fresco, help employees better understand environmental issues and their impact.
  • Webinars and immersive activities: our teams take part in sessions on biomimicry, the circular economy and other sustainable solutions.

The Nature Academy

The Nature Academy

The NATURE ACADEMY, an educational training program for all the group's employees.

Launched in 2020, the Nature Academy is a training program for all our teams worldwide. It reflects our commitment as a Mission-driven Company: to reconnect men and women with nature. 

Its objective: to help people understand the issues related to nature.

Both immersive and theoretical, the Nature Academy is focused on 3 stages:

  • it starts with a reconnection walk organized in a natural environment to experience nature in a sensory way,
  • then in a second stage a collective intelligence workshop led by an internal network of connectors,
  • and finally an online content platform accessible to all our internal communities.

This curriculum offers a wide range of knowledge on the challenges of biodiversity. It aims to:

  •  provide knowledge about nature;
  •  enable our employees to act as ambassadors on the concepts of reconnection with nature;
  •  empower our internal stakeholders to act and adopt initiatives to work on reconnecting people to nature.