Biography of Alexandre Rubin

Chief Executive Officer Petit Bateau

Alexandre Rubin has an extensive experience in the retail sector. He spent fourteen years in various management positions at Marks and Spencer, Habitat and Starbucks Coffee. In 2008, he becomes Head of Retail at Sephora France and, in 2012, Chief Executive Officer France of Camaïeu. Alexandre Rubin joins the Groupe Rocher in 2014 as the International Retail Managing Director of Yves Rocher, and then became Chief Executive Officer France & Benelux. His appointment on September 1, 2023, as Chief Executive Officer of the group's textile brand, Petit Bateau, marks his return in the ready-to-wear market. Therefore, he joins the Groupe Rocher’s Executive Committee. Alexandre Rubin has a DESS in Marketing (Sorbonne) and an MBA from the University of Quebec (Montreal) and Paris Dauphine.

"The main challenge for the iconic brand, Petit Bateau, is to guarantee the perennity of a profitable growth through a well-balanced omnichannel business model and an attractive & sustainable offer. People and Teams engagement will be the key factor of success."

Alexandre Rubin

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Biography of Alexandre Rubin

Chief Executive Officer Petit Bateau

"The main challenge for the iconic brand, Petit Bateau, is to guarantee the perennity of a profitable growth through a well-balanced omnichannel business model and an attractive & sustainable offer. People and Teams engagement will be the key factor of success."