Rationale

COMMITTED EFFICIENCY FOR BETTER LIVING. 

Taking care for better living: it's a state of mind, a philosophy, an art of living. It's about cherishing every moment, cherishing your own. Cherishing what's essential!

Taking care of our homes and families while limiting our environmental impact, without compromising on the EFFICIENCY of our products - that's our trademark!

Mission

Mission

Mission

With effective products for home and family care, STANHOME naturally supports its consumers and coaches in their daily well-being and helps to protect the planet.

Commitments

Commitments

Commitments

STANHOME: 4 major commitments

  • PRODUCTS FORMULATED with ambitious objectives. Household products: at least 85% of ingredients are of natural origin. 9 everyday products are certified European ECOLABEL and 25 products are certified Air Label Score (score between A and A+)*. Data updated to September 1, 2023 Family products: skincare products display a minimum of 95% ingredients of natural origin, rinse-off products: a minimum of 89% and deodorants: a minimum of 80% ingredients of natural origin.
  • LIGHTER PACKAGINGS, most of which are recyclable, with a percentage of recycled materials on certain references. 97% French production (in Rocher group factories) for family care products and 100% European production (excluding accessories) for home care products.
  • DAILY ASSISTANCE with tips and advice on how to do the right thing (e.g. sort, throw away and recycle) and how to use products sensibly. 
Bris Rocher
"Since its creation, Stanhome has remained true to its founder's vision. Every day, we sell efficiency, cleanliness, well-being and hygiene. Products that have real value in the home, for every family. Every day, we improve ourselves to improve people's lives." 2020
Bris Rocher
Chairman of Groupe Rocher

Degreaser Ecolabel
DEGREASER
Concentrated Dish & Surface Degreaser
Fourniture cream - Crème de beauté pour meubles en bois
FURNITURE CREAM
Wood Furniture Care Cream
All purpose - Crème richer nourrisante
ALL PURPOSE
Rich nourishing cream - Normal to dry skin

Our history

Our history

Our history

STANHOME, COMMITTED EFFICIENCY FOR BETTER LIVING

Stanhome is a direct-selling brand with a unique positioning, offering an ultra-complete range of products for home and family care.

For over 90 years, taking care of our homes and families while limiting our environmental impact, without compromising on the effectiveness of our products: that's our trademark. True to this DNA, we deepened our commitments in 2021, initiating a strong program, the starting point of an accelerated evolution.

By 2022, we have brought our two areas of expression under the same brand. Products for the family and for the home, a single promise: to take care! Today, this ambition fuels everything we do. Because taking care of your home and your family also means limiting our social and environmental impact.

It's a global vision, a way of thinking about each product from its formulation to its distribution, so that each evolution is more in line with our program of commitments.

STANHOME MODERNIZES

Day by day, we're making progress, with total transparency.

With this in mind, we have redesigned an essential communication tool: the label on our products, which provides information at a glance and assists our customers in their choice.

For quicker access to information, for a more modern look, but also to meet consumer expectations, we've integrated a digital, upgradeable feature: a QR code that allows more details to be obtained online.

Our labels are evolving, but our formulas remain unchanged!

THE EFFECTIVENESS AND CONCENTRATION OF OUR PRODUCTS REMAIN OUR PRIORITY.

The key indicators

+90
years of existence
3
million Degreaser sold per year worldwide
225K
number of coaches worldwide

Key dates

1931
Stanhome founded in the United States
1997
Groupe Rocher acquires Stanhome
2021
Stanhome's transformation around a program of strong commitments