The community of planters of the Yves Rocher Foundation
Involved in 35 countries, they have planted 100 million trees between 2007 and 2020.
Since his first arboretum and his meeting in 2007 with Wangari Maathai, the first African woman to receive the Nobel Peace Prize and patron of the tree planting campaign run by the United Nations Environment Program, Jacques Rocher has been deeply convinced that planting trees is essential for life on earth. Since then, he has been committed to developing tree planting projects in France and around the world.
Trees help stop soil erosion, retain water and fertilise the soil. Through agroforestry, it enables farmers and their families to live and feed people.
Today, marks the 100th million trees planted by the Yves Rocher Foundation. This collective success is a great source of pride and a sign of strong optimism for the whole world. It symbolizes more than 25 years of commitment in 35 countries, with 48 partner NGOs and more than one million people involved.
For more information, consult the press kit by clicking here.