Our key moments

1930

1930

Birth of Monsieur Yves Rocher

1959

1959

Yves Rocher creates:

  • « The botanical beauty » launching the first vegetal cosmetic range
  • A new way of distribution: mail-order selling
  • The brand “Yves Rocher”

1969

1969

  • Opening of the “La Croix des Archers” distribution site in Brittany
  • Opening of the 1st Yves Rocher store at 43 boulevard Hausmann in Paris

1970

1970

1st international step for the Yves Rocher brand (in Belgium)

1973

1973

Sanofi becomes a shareholder of Groupe Rocher.

1975

1975

Birth of the "Botanical Garden" in Brittany, a tribute to the vegetal world

1979

1979

Opening of the Rieux industrial site in Brittany, dedicated to make-up and skin cares

1980

1980

  • Daniel Rocher, son of the founder, creates the Daniel Jouvance brand, specialist in marine cosmetology
  • Opening of a research and culture centerthe Eclosarium” on the Houat Island in Brittany

1982

1982

  • Takeover of the Ploërmel industrial site in Brittany, dedicated to perfumes
  • Sale of the Ploërmel industrial site in 2024

1986

1986

Creation of the Dr. Pierre Ricaud brand, specialist in anti-aging cosmetics

1987

1987

Groupe Rocher takes direct control of home-selling in Northern Italy

1988

1988

Takeover of Petit Bateau, multi-generational clothing specialist and creator of undergarments

1991

1991

  • Opening of a new “Villes-Geffs” factory in La Gacilly dedicated to packaging shower gels, hair care and body care
  • Creation of the Yves Rocher Foundation, chaired by Jacques Rocher, son of the founder

1997

1997

Takeover of the Stanhome brand, specialist in home maintenance and embellishments

1998

1998

Les champs de culture de La Gacilly sont certifiés "agriculture biologique".

2000

2000

  • Jacques Rocher creates the Kiotis brand, specialist in cosmetic products based on essential oils
  • Yves Rocher’s brand launches its first online selling website

2001

2001

  • Opening of an international logistics platform in Villouët

2003

2003

Creation of the annual “Photo Festival” at La Gacilly, the largest outdoor photo festival in  Europe

2007

2007

The Yves Rocher Foundation is committed to planting 1 million trees as part of its "Plant for the planet" campaign

2009

2009

  • Opening of the Eco-hotel Spa « La Grée des Landes » at La Gacilly, in Brittany
  • Bris Rocher, grandson of the founder becomes CEO of the family Group

2012

2012

  • Sanofi divests from Groupe Rocher
  • Takeover of the Turkish brand Flormar, make-up specialist
  • Sale of the Flormar brand in 2024

2015

2015

Opening of the new eco-responsible operational headquarters certified HQE, in the Paris region

2016

2016

  • Takeover of the Israelian brand SABON, specialist in artisanal soaps and beauty products from the Dead Sea
  • Petit Bateau opens its new global logistics platform in Troyes

2017

2017

Ouverture de la maison de la Marque Yves Rocher à La Gacilly.

2018

2018

Acquisition of the American brand Arbonne, specialist in beauty, health and well-being products based on botanical ingredients

2018

2018

  • True to its roots, Groupe Rocher becomes the first international group to adopt the status of “Mission Driven Company”
  • Its mission: Reconnect people to nature

" Notre histoire collective reflète notre formidable aventure humaine. ​"

Bris Rocher
Président du Groupe Rocher
Know How
Story