Once Upon a Time

Once Upon a Time

The brand name is inspired by the most powerful of feelings, the love of our children. The company was founded in 1950 in Milan, the Italian capital of art and fashion, and the founders created the name Flormar by combining the names of their two daughters, Floridita and Maria.

We then moved the company to Istanbul, a dynamic city celebrating the link between Asia and Europe. At first, the initial products developed were only nail polishes. 

Living the constantly changing life of Istanbul helped Flormar evolve, making us the dynamic makeup brand we are today.

Beauty borne of technology and innovation


Beauty borne of technology and innovation

Flormar operates under a unique business model that most retailers do not use. We sell products that we make, so we control them completely.

Our innovation is quick, flexible so it can be adapted to local needs, and accessible to every market.

  • No tests on animals.
  • International certifications: ISO 9001, GMP, Halal
  • Audited by Bureau Veritas
  • An exceptional new product development time: 8 months on average
  • 1/3 of range refreshed each year
  • Fully automated production
  • A pioneer in terms of performance and quality

A Trademarked Global Brand

A Trademarked Global Brand

According to Euromonitor, Flormar is the fastest-growing brand in the color cosmetics sector with 20% annual growth.

Flormar is just as powerful a brand at home in Turkey as it is internationally. Since 1997, our market share has skyrocketed from 8 to 35%.  We draw our strength from our country of origin, and we became powerful very quickly.

Today, at the global level, Flormar has just under 1,000 branded stores in more than 110 countries.

A comprehensive range of beauty products

With its vast product palette, Flormar is always close to women, thinking of everything they need from A to Z. 

Different from other makeup retailers, Flormar is present from routine skincare to the last touch of perfume. We are there to make women feel good, and only good.

Key Figures

Cities where we are present
New collections every year
Launch of the e-commerce site with more than 400 k users