Rationale
UPLIFT WOMEN’S JOY AND HAPPINESS
DNA
DNA
Turkish with European roots, Flormar is the color master, offering all women high performance makeup & professional service at happy prices.
Commitments
Commitments
INTEGRATED BUSINESS MODEL & GUARANTEED QUALITY EXCELLENCE
Flormar follows a unique business model that most makeup retailers don’t have. We provide products over which we have complete control as the manufacturer. We are fast innovators, flexible to local needs and accessible to all markets. The sustainability of the product quality is ensured by a high-quality mindset shift in the organization and procedures.
- No animal testing
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Internationally certified: ISO 9001, ISO 22716 GMP, Halal, ISO 45001 & ISO 14001
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Strictly audited through Bureau Veritas
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Fully automated production
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Leader in performance & quality
Our sustainability ambition for the future
Our sustainability ambition for the future
Flormar was born to be a category killer thanks to its strong position on affordable makeup. Colors are instilled in Flormar’s DNA. They come from our heritage thanks to nail enamel and will always be a part of our future. Therefore, our ambition for 2025 is to become the most colorful and cleanest makeup brand in the mass segment.
"Happiness is our color. And our colors are inspired from Nature."
The 3 iconic products
Our history
Our history
The brand’s name was inspired by the most powerful kind of love: parental love.
When the company was founded in the 1950s in Milan, the art & fashion capital of Italy, the founders created the word Flormar by merging the names of their daughters, Floridita and Maria.