Rationale

UPLIFT WOMEN’S JOY AND HAPPINESS

 

DNA

DNA

Turkish with European roots, Flormar is the color master, offering all women high performance makeup & professional service at happy prices.

Commitments

Commitments

INTEGRATED BUSINESS MODEL & GUARANTEED QUALITY EXCELLENCE

Flormar follows a unique business model that most makeup retailers don’t have. We provide products over which we have complete control as the manufacturer. We are fast innovators, flexible to local needs and accessible to all markets. The sustainability of the product quality is ensured by a high-quality mindset shift in the organization and procedures.

  • No animal testing
  • Internationally certified: ISO 9001, ISO 22716 GMP, Halal, ISO 45001 & ISO 14001

  • Strictly audited through Bureau Veritas

  • Fully automated production

  • Leader in performance & quality

Our sustainability ambition for the future

Our sustainability ambition for the future

Flormar was born to be a category killer thanks to its strong position on affordable makeup. Colors are instilled in Flormar’s DNA. They come from our heritage thanks to nail enamel and will always be a part of our future. Therefore, our ambition for 2025 is to become the most colorful and cleanest makeup brand in the mass segment.

"Happiness is our color. And our colors are inspired from Nature."

Matthieu Gomart
CEO Flormar

The 3 iconic products

Lightweight Lip Powder Lisptick
Lightweight Lip Powder Lisptick
Lightweight Lip Powder creates a velvety matte look on the lips with its ultra-lightweight powder formula. Thanks to its formula enriched with special oils such as Murumuru, Capuacu and Monoi De Tahiti, it helps to moisturize the lips. With its unique ingredients, it creates a smooth appearance by filling the fine lines on the lips and it gives long-lasting intense color results.
Skin Lifting Foundation
Skin Lifting Foundation
Skin Lifting Foundation is enriched with Vegan Collagen, Niacinamide, Hyaluronic Acid and antioxidants for more lifted & plumped look. 96% natural origin ingredients helps to protect the skin against wrinkles and undesired effects of sun with SPF30. Provides medium to high coverage.
Longer Than Ever Mascara
Longer Than Ever Mascara
Longer Than Ever Mascara gives maximum length effect to lashes and provides glamorous looks. While the special silicone brush lengthens the lashes one by one, the special care formula nourishes the eyelashes with almond oil and vitamin E contents.

Our history

Our history

The brand’s name was inspired by the most powerful kind of love: parental love.

When the company was founded in the 1950s in Milan, the art & fashion capital of Italy, the founders created the word Flormar by merging the names of their daughters, Floridita and Maria.

Key Figures

N°1
make-up brand in Turkish market
70
Presence in 70 international markets
15%
of new innovation sales each year

Dates Clés

1950
1950
Founded in Milan.
2012
2012
Become a part of Groupe Rocher
2023
2023
New brand identy & slogan