Groupe Rocher is launching the Barometer “Groupe Rocher Reconnect People to Nature©” in collaboration with the BVA polling institute.
This barometer will measure for a year and in 19 countries, how people perceive their relationship with nature and is part of the mission of Groupe Rocher to Reconnect People to Nature.
The creation of a score (between 0 and 10) will allow us to observe the connection of men and women to nature. It’s based on 3 criteria: attachment, knowledge and degree of people's contact with nature.
The first part carried out in France before the lockdown, reveals that the French score stands at 7.07.
The second part will be carried out in the fall all over the world and will allow us to observe an evolution in this relationship with nature following the health crisis.
My dearest wish would be that all companies, NGOs or politicians who wish to act on this subject use the lessons from this barometer.