Groupe Rocher Reconnect People to Nature Barometer©
It is vital to be aware that our health and that of the planet are linked
As you know, since 2019, Groupe Rocher set in stone its mission: reconnect people to nature. This matrix motivates all the Group's teams and guides its daily actions. In 2020, we have been working on creating the first international barometer with BVA, which is specialized in analyzing opinions and behavior, to assess the relationship of individuals to nature. It was carried out in 19 countries, among 19,000 people. This Barometer aims to show the link between the connection to nature, confidence and the daily well-being of citizens. It is the first illustration of the mission we have set ourselves and which is written into the Group’s bylaws.
There can be no human health without a healthy planet. The preservation of our planet has become a key issue for our own well-being. The way ahead seems as obvious as it is necessary: it's time to reconnect with the essentials by reintegrating nature into our lives through immersive and contemplative nature experiences." explains Bris Rocher, CEO of Groupe Rocher.
