Provide a responsible offer

Safe and healthy products.

Since the invention of Botanical Beauty® by Mr Yves Rocher over 60 years ago, the Group finds its inspiration in nature while pledging to preserve the environment. It innovates through products that combine quality and respect for the environment.

In the interest of transparency, the Group regularly communicates and faithfully informs its clients about the composition of its products as well as about their origin. It ensures that its suppliers and subcontractors honour the commitments made by each of its brands. Finally, it endeavours to act responsibly throughout its manufacturing and distribution processes, striving to reduce its impact on natural environments while respecting all living things.

Thanks to the mobilisation of all involved – partners, in-house teams and customers –, these commitments are fulfilled at all levels of the company, whether upstream or downstream.

Cosmetics et detergents

Groupe Rocher places the quality of its products as well as the safety of its customers at the heart of its strategic challenges. This concern is present at every stage of a product’s life, from creation to end use.

In cosmetics, every ingredient, every production stage, each article undergoes a series of tests that are predefined by the Group’s experts (safety assessors, toxicolo¬gists, pharmacists…) and that follow international guidelines.

In detergence, subcontractors must comply with the requirements as described in specifications (ingredients, regulations, characteristics, packaging) and they must conform with a certification audit that looks at quality standards comprehensively. These audits are regularly updated in order to follow the action and improvement plans that are established jointly with the subcontractor.

Textile

Petit Bateau’s Quality Policy, which is an essential part of the brand’s DNA, is based on the safety and usual qualities of its products. The strictest of standards are followed in terms of toxicology in keeping with the OEKO-TEX STANDARD 100® label: this certification guarantees the safety of the clothing whilst controlling the harmful chemical content. Petit Bateau controls the quality of components at different manufacturing stages in laboratories, both in-house and external, and it includes its suppliers in its strategy by ensuring the validity of OEKO-TEX® certification, as recognition of their textile know-how.

… followed by ethics

The Group has defined certain rules that must be followed regarding the choice of ingredients, both in-house and with partners.

The sustainable procurement strategy implemented is founded on 3 main pillars:

• conforming to responsible industrial use in terms of quantity and quality;
• protecting biodiversity and ensuring full respect of the rights of women and men involved in the all the sectors*.
• sharing the advantages drawn from biodiversity in a fair and equitable manner, while preserving the know-how of local communities and favouring shared economic, social, scientific and cultural development.

* The sectors are the procurement chains as defined by the following trio: natural ingredients (plant or mineral), suppliers and geographic origin.

• Consult the former versions of our vigilance plan

Enduring and reusable products.

Nowadays, environmental issues are at the heart of citizens’ concerns which leads them to want to consume differently. A responsible brand must favour production systems that respect natural ecosystems, are transparent – both regarding the origin of the ingredients contained in their products and in terms of traceability –, as well as offer its clients more responsible models of consumption.

Groupe Rocher seeks to formalise an ecodesign strategy which reduces the environmental footprint of each of its brands and of its logistical, industrial, tertiary sites as well as of its stores. In parallel, it guides its clients toward more resource-efficient modes of consumption.

This double-approach permeates through all the aspects of a product’s lifecycle: from design to recycling, as well as including marketing or reuse.

Each of Groupe Rocher’s brands is compelled to respect nature, from the development of a product to its end use, in order to provide wellbeing to its customers. As a result of this ecodesign strategy, le Group is committed to a circular economy in order to provide reuse solutions for its packaging as well as for its finished goods.         

Thus, the Yves Rocher brand works hard to minimize the impact of its packaging. Dedicated teams have, for instance, developed a reinforced cardboard container for cosmetic powders, which spares around 50 tonnes of plastic per year, and a 60% recycled cardboard casing for the first solid shampoos launched in 2021.

As for the Petit Bateau brand, in May 2021, in France, it inaugurated a simplified collection service of old, already worn Petit Bateau clothing in exchange for sales vouchers for its new “Changer demain” collection, to provide clients with a second-hand offer of clothing with all the guarantees of brand-new clothing. To date, 5 stores in France offer these Petit Bateau clothes for second-hand resale and an ephemeral corner has recently opened at the heart of the Galeries Lafayette Haussmann department store in Paris.

The SABON brand is exemplary in terms of client experience with the reuse of containers: it doesn’t just design reusable glass containers for its products, but also innovates by offering tutorials like “reUSE, reNEW, reLOVE” for its clients, aiming to give products a second life.

ARBONNECYCLE™, A GLOBAL PACKAGING RECYCLING PROGRAMME

Although around 72 % of Arbonne’s finished goods are packed in recyclable packaging, the brand strives to ensure that all of it will be recovered at the end of its life. Working with TerraCycle™, ArbonneCycle™, a non-recyclable packaging returns pilot programme was launched in November 2019 in the USA. This effort was extended to all Arbonne clients in the USA in January 2020, then globally in December 2020. All packaging is now recyclable, whether in the traditional way, or through local authorities sorting systems or via ArbonneCycle™.

In order to make better choices, consumers feel it is essential to be better informed and they expect brands to play their part by being transparent about the products they offer.

Groupe Rocher has not waited for this expectation to become a must to commit to an exhaustive, clear and sincere communications approach.

Regarding the composition of our products.

Since 2020, on their websites, the Yves Rocher brand and its subsidiaries provide details of the origin of all of the ingredients contained it their products, whether natural or synthetic. A list of vegan formulas of more than 700 references was even defined in order to better inform clients who seek these kinds of products.

In 2021, the Kiotis brand has launched the ‘Essentials Workshop’ website to reassure consumers about the use of essential oils and to explain their virtues. At international level, 14 e-commerce sites have posted a glossary explaining the chemical names of ingredients in simple terms.

Regarding the origin of our products.

Since 2020, on their websites, the Yves Rocher brand and its subsidiaries provide details of the origin of all of the ingredients contained it their products, whether natural or synthetic. A list of vegan formulas of more than 700 references was even defined in order to better inform clients who seek these kinds of products.

In 2021, the Kiotis brand launched the ‘Essentials Workshop’ website to reassure consumers about the use of essential oils and to explain their virtues. At an international level, 14 e-commerce sites have posted a glossary explaining the chemical names of ingredients in simple terms.

Our brand’s commitments.

In order to be accountable regarding commitments made, every brand has pledged to publish an annual responsibility and commitments report which is available to stakeholders, and notably, to consumers by 2025.

The Petit Bateau brand works with the Clear Fashion application since its launch in September 2019: this app decrypts commitments made by clothing brands, according to their impact on health, human health, environment and animals. Simply by taking a photo of a garment’s label, information is gathered providing an overall score that analyses composition, labels and the company’s practices.